The media have not been exempt from criticisms on how they communicate election related messages across the globe. There have been accusations of biased or selective reporting. Reports of corruption have also raised doubts on the integrity of some people delivering the news in different forms. But despite the negative issues surrounding media and elections, the former’s role in voting remain important.
Reporting on election related news raise awareness on what is happening in that front. It provides opportunities for discussions among voters and non-voters alike. It brings issues to the forefront that would give people something to ponder on.
Serving as a tool to communicate key messages
Imagine a world without media. It would be a lot quieter, but not entirely in a good way. While some people may think of some reports as “noise”, news provide information that matter for most of the time. Media play a critical role in communicating key messages from candidates and political parties. This helps voters make informed decisions come election day.
Providing a platform for debates
Debates are fodder for election education. They provide candidates and political parties to discuss and defend their stance on issues. They allow voters to learn more not only about candidates’ views but also their plans on how to resolve issues they are advocating for. Debates also provide a glimpse into the character of people vying for office. They provide opportunities for voters to assess competence and ability to deal with pressure.
Keeping track of results
Election news help keep people track not just of the campaigns but also through the voting and counting periods. Media reports make it easier for voters to know what is going on. The focus given on vote counting likewise makes it more difficult for anyone who may want to circumvent laws by cheating.
Assessing efficiency and effectiveness
Reporting about processes provide voters with an idea on their efficiency and effectiveness. It puts a spotlight on what may be working and what may require improvements. It helps stakeholders involved in managing electoral processes to make assessments that may lead to further improvements.